Facebook Plan Changes Compared to TikTok

Facebook’s plan to make changes compared to TikTok, was revealed in a leaked note. Facebook plans to bring Messenger back to the app because the company believes the way people share content has changed.

Facebook is adding a “Discovery Engine” for more personalized recommendations. The leaked memo indicates that Reels recommendations will come from “offline” content. It is not yet clear how Facebook will implement these updates.

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Instagram introduced TikTok-inspired reels in 2020, and the company is slowly adding features to improve its discoverability. Its short video format was introduced in September 2021 in the United States and worldwide in February 2022 on the Facebook app. It seems that Meta-owned Facebook wants to add more features and compete with its still popular tick-tock algorithm. The app is banned worldwide, though in India. According to SensorTower data, TikTok Q1 2022 (January-March) was the most downloaded and highest-earning app.

According to a leaked memo by The Verge, Tom Ellison, Facebook’s chief app officer, wants the platform to include a “Discovery Engine” to offer personalized short-video recommendations, similar to TikTok’s “For You” feed. The leaked memo indicates that Reels’ recommendations will also come from “offline” content, meaning users will watch a variety of short videos to keep themselves engaged.

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The company also plans to launch content to help consumers with “trending content and original creators” by investing heavily in a “modern referral system” initiative with partners across the company. The memo claims that Facebook is planning to bring Messenger back to the app because the company believes the way people share content has changed.

It is unknown at this time what he will do after leaving office. Meta-platforms like Facebook and Instagram faced the heat in 2020 to deal effectively with code misinformation. The company banned (and continued) content from anti-vaccine posts last year, but the job isn’t done. Following the US Capital riots in January 2021, the company once again faced widespread criticism from consumers and critics.

Ellison’s memo highlights: “The reason for highlighting the above priorities is that these efforts represent a near-term, high-level investment that we must accelerate to unlock fundamental change.” How people will use Facebook in the years to come represents some of the biggest opportunities, if not the most challenging, for us to succeed with young adults.

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It will be interesting to see how Meta updates its platforms as it successfully competes with Snapchat after introducing stories on Facebook, Instagram, and even WhatsApp. In India, Instagram Rails keeps getting new features, but like most duos, they are influenced by TikTok.

Facebook plans to bring Messenger back to the app because the company believes the way people share content has changed.

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