Moz Offer Free SEO Course for Limited Time – Grab Now

Moz introduce Easy-to-access SEO education course free of cost.

You can join using link Moz Academy till May 31 2020 which is free of cost for limited time.

Just log in to your moz.com/login account (or sign up for free if you don’t have one).

Use the code “wegotthis” at checkout to redeem your training.

Free Courses Offered by Moz Academy are listed:

Starter Pack

In Starter Pack you can learn

  • SEO Fundamentals
  • Keyword Research
  • Local SEO Fundamentals

Sequel Pack

In Sequel Pack you can learn

  • Page Optimization
  • Backlink Basics
  • Reporting on SEO

SEO Client Prospecting and Pitch

In SEO Client Prospecting and Pitch Class you can learn

  • Why prospecting is so essential before you approach a client
  • Where prospecting falls in the Sales Funnel
  • What is Lifetime Customer Value (LCV)?
  • How to create Buyer Personas for prospecting
  • Tips for creating a compelling case study
  • Multiple methods of mining for prospects
  • Prioritizing prospects
  • Tips for contacting a prospect for the first time
  • How to organize a prospect’s content strategy by creating a client framework
  • How to identify a prospect’s content strengths and weaknesses
  • Uncover threats and issues the prospect may not even be aware of
  • Create a customized, comprehensive report with the data collected
  • How to interpret the data to your prospect for a memorable and personalized pitch

How to Use Moz

In How to Use Moz Class you can learn:

  • Keyword Explorer
  • Moz Pro Campaigns
  • Link Explorer
  • MozBar

SEO Fundamentals

In SEO Fundamentals Class you can learn

  • Where does SEO fit?
  • SERPs and Search Intent
  • Crawling and Indexing
  • Algorithms overview

Keyword Research

Keyword Research Class tech you:

  • How to compare different keywords and find the best one
  • How to create large lists of keywords, organized by competitive topic area
  • How to align keyword research to the sales funnel
  • Scaling keyword list development
  • How to quickly develop blog topic ideas
  • How keyword rank positions relate to site traffic

Backlink Basics

In Backlinks Basics Class you can learn

  • How to interpret link-related metrics
  • Connecting content development and link building
  • Common link building mistakes and schemes
  • Manual link building outreach strategies
  • How to measure progress and effectiveness
  • Helpful resources for link building and outreach

Reporting on SEO

In Reporting on SEO Class you can learn:

  • How to remove spam from traffic data
  • How to ensure cross-domain tracking is set up properly
  • How to set up a process for SEO reporting (with worksheet!)
  • Which metrics are most valuable to report on
  • Common reporting errors
  • Helpful tools to use for reporting and assessing success

Technical SEO Site Audit

In Technical SEO Site Audit Class you can learn:

  • Indexation issues, including their impact site accessibility. Including: Robots.txt, Site Security, and and XML sitemaps.
  • Duplicate issues, including the common causes of duplication: HTTP vs. HTTPS, www vs. non-www variants, filter parameters, trailing slash, and more.
  • Understanding and managing server load balancing issues.
  • Crawl errors that commonly impact SEO, including: 404 issues, 301 redirects, and others.
  • Readability errors that impact the way your site is crawled.
  • Site Speed and on-page considerations that are commonly overlooked.

Backlink Audit & Removal

In Backlink Audit & Removal Class you can learn:

  • How good are the links pointing to your website?

The Fundamentals of SEO Client Prospecting

In Fundamentals of SEO Client Prospecting Class you can learn:

  • The definition of prospecting
  • Why it’s so essential before you approach a client
  • What happens to your sales funnel when prospecting is missing
  • What is Lifetime Customer Value (LCV)?
  • Why LCV matters
  • How to calculate LCV
  • The Client Sales Funnel
  • Where prospecting falls in the Sales Funnel
  • What are Buyer Personas?
  • How to create Buyer Personas for prospecting

Finding Potential SEO Clients

In Finding Potential SEO Clients Class you can learn:

  • How to improve your website to attract potential clients
  • Why and how case studies can sway prospects
  • Tips for creating a compelling case study
  • Leveraging your online presence in other areas, such as social media and blogs
  • Mining for prospects by keyword in Google
  • Mining for prospects who are paying for visibility, but aren’t ranking organically
  • The power of referrals
  • Searching for prospects offline
  • Preparing for outreach by investigating prospects’ online activity
  • Prioritizing who to reach out to
  • Tips for contacting a prospect for the first time

Prepare for the SEO Client Pitch

In Prepare for the SEO Client Pitch Class you can learn:

  • Search Visibility, how to calculate it, and how to use it to evaluate a prospect
  • The factors of a client framework
  • How to organize a prospect’s content strategy by creating a client framework
  • How to identify a prospect’s content strengths and weaknesses
  • Discover keyword opportunities that may surprise your prospect
  • Create a foundation for a client pitch based on keyword research
  • Uncover threats and issues the prospect may not even be aware of
  • Track the prospect’s authority over time, compared to their competitors
  • Select opportunities that will boost your prospect’s authority
  • Assemble the data in an organized fashion
  • Create a customized, comprehensive report with the data collected
  • How to interpret the data to your prospect for a memorable and personalized pitch

Client Onboarding

In Client Onboarding Class you can learn:

  • Client onboarding on every SEO project