TikTok Testing Mini Games

TikTok is one of the most popular apps, having over a billion monthly active users. A TikTok spokesperson said the company done an experiment with HTML5 games, a common form of mini-game, in its app through partnerships with third-party game developers and studios such as Zynga Inc (ZNGA.O)

TikTok has started testing a simple and easy game within the app. TikTok has started testing small games, but only in one country. TikTok currently offers small and easy-to-use in-app games for some Vietnamese users interested in TikTok games.

TikTok has already introduced a game streaming option, and games from Zynga Corporation and other companies will expand further. His game was also popular on Facebook and other platforms many years ago. Byte Dance, the parent company of TikTok, has also entered this field. Many of Dwayne’s features are quickly becoming part of TikTok. On the other hand, Bite Dance has also started preparing a game for Tik Tak.

According to two sources, TikTok intended to take advantage of the byte dance game suite.TikTok is testing to let users play games on its video-sharing app in Vietnam, which is part of plans to put more pressure on games, four people familiar with the matter said.

Offering games on the platform will increase ad revenue and the number of time users spends. People said that China Bite Dance-owned TikTok intends to launch more widespread games in Southeast Asia. Although the company will start with mini-games, which have simple game mechanics and short game time, its gaming ambitions go further.

TikTok will need a license to offer games on its platform in Vietnam, where authorities have banned gambling and violent and sexually explicit games. Sources hope the process goes smoothly because the planned games are not controversial.

TikTok’s attack on gaming mirrors similar efforts by major tech companies to retain customers. Facebook launched Instant Games in 2016, and streaming firm Netflix recently added games to its platform.

The last yearByteDance’s acquired Shanghai-based game studio Monton Technology, which was in direct competition with China’s largest game company, Tencent (0700. HK).

According to research firm Insider Intelligence, its advertising revenue will expect to triple to more than $11 billion this year, more than the combined sales of Twitter and Snap.

Read: Apple expected to launch iPhone, smartwatches, and AirPods Pro 2

Leave a Comment